I was recently sitting in a continuing education class for Real Estate agents, both brokers and affiliate brokers. I was shocked at the number of questions asked in class that revolved around creative marketing ideas. I come from a marketing background, but I quickly realized I was in the minority! My fellow real estate agents were happy to hear ideas from others in the room. I learned that almost all of agents were looking for a unique way to market both their listings and themselves that would help separate them from the herd. I created this blog with the vision of sharing the best ideas with fellow agents. Take these ideas; make them your own! Just make sure before beginning a new real estate marketing program to run these ideas by your broker and check your state's requirements for advertising real estate. Each state has different requirements for real estate marketing. I thought it would be best to break these ideas down into a co...
In Real Estate, there are about as many different ideas for client gifts as there are products in the world. There are also many different companies looking for your marketing dollar. But what makes a good gift from one that ends up in your client's trash can? Consider the following things when buying a gift for your real estate clientele: 1. What is your purpose behind giving them the gift? Is it a simple thank you? Or are you hoping it is something they will see often and think of you each time they do? This question can help guide you between choosing a useful gift they can use short term or something more valuable that will last longer. 2. What are your clients likes or dislikes? If your client hates NASCAR, buying him or her a set of tickets probably won't get you very far. Hopefully by the time you are buying or picking out a gift for them you will have built a good enough relationship with your real estate cl...