Skip to main content

RESOURCES

Comments

Post a Comment

Popular posts from this blog

The Pet Rock Entrepreneur

O nce upon a time there was a little girl whose parents were hosting a yard sale. This little girl knew from what her parents told her that people were going to visit their home and offer them money in exchange for their items. She thought this was a great idea because she could use money to buy all of her favorite things. But the little girl didn't have anything of her own to sell. The only thing she had was an old box of crayons. She did have many different colors of crayons most of them were broken and missing their labels and would have no value to anyone else.  While the tables for the yard sale were being set up, her parents sat the little girl down at a small table off to the side to keep her out of the way.    She had her crayons but no paper because it would have blown away in the wind. She gazed around the yard, looking for something to color and spotted a tan river rock that was a part of the rocks in the driveway. She happily sat at her table in the morn...
Post a Comment
Read more

7 Questions to Ask Yourself, Before You Buy a Client Gift or Giveaway

In Real Estate, there are about as many different ideas for client gifts as there are products in the world. There are also many different companies looking for your marketing dollar.    But what makes a good gift from one that ends up in your client's trash can?    Consider the following things when buying a gift for your real estate clientele: 1. What is your purpose behind giving them the gift? Is it a simple thank you? Or are you hoping it is something they will see often and think of you each time they do?    This question can help guide you between choosing a useful gift they can use short term or something more valuable that will last longer.   2. What are your clients likes or dislikes? If your client hates NASCAR, buying him or her a set of tickets probably won't get you very far.    Hopefully by the time you are buying or picking out a gift for them you will have built a good enough relationship with your real estate cl...
Post a Comment
Read more

Welcome to Marketing for the Real Estate Agent

I was recently sitting in a continuing education class for Real Estate agents, both brokers and affiliate brokers.  I was shocked at the number of questions asked in class that revolved around creative marketing ideas.  I come from a marketing background, but I quickly realized I was in the minority!  My fellow real estate agents were happy to hear ideas from others in the room.  I learned that almost all of agents were looking for a unique way to market both their listings and themselves that would help separate them from the herd.  I created this blog with the vision of sharing the best ideas with fellow agents.  Take these ideas; make them your own!  Just make sure before beginning a new real estate marketing program to run these ideas by your broker and check your state's requirements for advertising real estate.  Each state has different requirements for real estate marketing. I thought it would be best to break these ideas down into a co...
Post a Comment
Read more